Side-by-side comparison

Haruharu Wonder Black Rice Moisture Soft Cream vs The Ordinary Natural Moisturizing Factors + HA

Both are moisturisers. They share a 70% active-ingredient overlap, so the real decision is about price, texture and the supporting ingredients. Here's the side-by-side.

70%Active overlap
Haruharu Wonder
Black Rice Moisture Soft Cream
MoisturiserBudgetMorning or evening
DehydrationSensitivityDullness

A lightweight fermented black rice moisturiser with a low-pH, fragrance-free formula. Comfortable everyday hydration with an antioxidant slant; suits sensitive and combination skin.

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The Ordinary
Natural Moisturizing Factors + HA
MoisturiserBudgetMorning or evening
Damaged BarrierDryness

A lightweight moisturiser built around the amino acids, lactates and hyaluronic acid the skin produces naturally. No retinol, no acids — pure barrier support. An ideal base moisturiser when your routine already has the actives.

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The verdict

Which should you choose?

Both sit in the Budget tier, so cost isn't the deciding factor here — choose on texture, finish and the supporting ingredients. The Haruharu Wonder leans toward Dehydration, Dullness, Sensitivity. The The Ordinary leans toward Damaged Barrier, Dryness.

The overlap

What they share

At 70% active overlap, these are the ingredients doing comparable work in both formulas:

Hyaluronic Acid
The formulation

Ingredient stacks, side by side

Haruharu Wonder — top of the list

  • Oryza Sativa Ex…~30–70%
  • Aqua~5–25%
  • Glycerin~3–10%
  • Caprylic/Capric…~2–6%
  • Butylene Glycol~1.5–4%

The Ordinary — top of the list

  • Aqua (Water)~50–80%
  • Ethylhexyl Pal…~5–25%
  • Cetearyl Isono…~3–10%
  • Isodecyl Neope…~2–6%
  • Caprylic/Capri…~1.5–4%
  • Sodium Hyaluro…~1–2%
  • Glyceryl Stear…~1–2%
  • PEG-100 Stearate~1–2%
  • Glycerin~1–2%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

Haruharu WonderThe Ordinary
CategoryMoisturiserMoisturiser
Price tierBudgetBudget
Best forDehydration, Sensitivity, DullnessDamaged Barrier, Dryness
Usage notesMorning or eveningMorning or evening
Active overlap70% — Hyaluronic Acid
Questions

Common questions

Is the Haruharu Wonder Black Rice Moisture Soft Cream or the The Ordinary Natural Moisturizing Factors + HA better?
Neither is clearly better — they overlap 70% on active ingredients and sit in the same price tier. The difference comes down to texture, finish and the supporting ingredients, so the right choice depends on your skin type and preferences.
What's the difference between the Haruharu Wonder Black Rice Moisture Soft Cream and the The Ordinary Natural Moisturizing Factors + HA?
Both are moisturisers that share Hyaluronic Acid. Where they differ: the Haruharu Wonder targets Dehydration, Dullness; the The Ordinary targets Damaged Barrier, Dryness.
Are the Haruharu Wonder Black Rice Moisture Soft Cream and The Ordinary Natural Moisturizing Factors + HA dupes for each other?
They share 70% active-ingredient overlap based on published INCI lists, so one can stand in for the other on the actives that matter — chiefly Hyaluronic Acid. A dupe matches the hero actives, not the full sensory experience, so expect differences in texture, fragrance and exact concentrations.
Can I use the Haruharu Wonder Black Rice Moisture Soft Cream and The Ordinary Natural Moisturizing Factors + HA together?
They both fill the moisturiser slot in a routine, so you'd normally pick one rather than layer both. If you want to use both, treat one as your daytime option and the other for evening, and patch-test when introducing anything new.
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64% overlap

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