Side-by-side comparison

Naturium Niacinamide Serum 12% vs SKIN1004 Madagascar Centella Ampoule

Both are serums. They share a 77% active-ingredient overlap, so the real decision is about price, texture and the supporting ingredients. Here's the side-by-side.

77%Active overlap
Naturium
Niacinamide Serum 12%
SerumBudgetMorning or evening
Dark SpotsOilinessAcneRough Texture

Higher-dose niacinamide than the classic 10% formulations, with zinc PCA, centella and ginger. At 12% there's modestly better pore and sebum performance, though some very sensitive skin can flush — patch test first.

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SKIN1004
Madagascar Centella Ampoule
SerumBudgetMorning or evening
IrritationSensitivityRedness

A single-ingredient-led ampoule of 100% Centella asiatica extract from Madagascar. Minimalist, fragrance-free soothing for irritated or sensitised skin; not a heavy-hitting active, by design.

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The verdict

Which should you choose?

Both sit in the Budget tier, so cost isn't the deciding factor here — choose on texture, finish and the supporting ingredients. The Naturium leans toward Acne, Dark Spots, Oiliness. The SKIN1004 leans toward Irritation, Redness, Sensitivity.

The overlap

What they share

At 77% active overlap, these are the ingredients doing comparable work in both formulas:

Centella Asiatica
The formulation

Ingredient stacks, side by side

Naturium — top of the list

  • Water~50–80%
  • Niacinamide12%
  • Glycerin~3–10%
  • Butylene Glycol~2–6%
  • Propanediol~1.5–4%
  • Zinc PCA~1–2%
  • Centella Asiat…~1–2%

SKIN1004 — top of the list

  • Centella Asiati…~30–70%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

NaturiumSKIN1004
CategorySerumSerum
Price tierBudgetBudget
Best forDark Spots, Oiliness, AcneIrritation, Sensitivity, Redness
Usage notesMorning or eveningMorning or evening
Active overlap77% — Centella Asiatica
Questions

Common questions

Is the Naturium Niacinamide Serum 12% or the SKIN1004 Madagascar Centella Ampoule better?
Neither is clearly better — they overlap 77% on active ingredients and sit in the same price tier. The difference comes down to texture, finish and the supporting ingredients, so the right choice depends on your skin type and preferences.
What's the difference between the Naturium Niacinamide Serum 12% and the SKIN1004 Madagascar Centella Ampoule?
Both are serums that share Centella Asiatica. Where they differ: the Naturium targets Acne, Dark Spots; the SKIN1004 targets Irritation, Redness.
Are the Naturium Niacinamide Serum 12% and SKIN1004 Madagascar Centella Ampoule dupes for each other?
They share 77% active-ingredient overlap based on published INCI lists, so one can stand in for the other on the actives that matter — chiefly Centella Asiatica. A dupe matches the hero actives, not the full sensory experience, so expect differences in texture, fragrance and exact concentrations.
Can I use the Naturium Niacinamide Serum 12% and SKIN1004 Madagascar Centella Ampoule together?
They both fill the serum slot in a routine, so you'd normally pick one rather than layer both. If you want to use both, treat one as your daytime option and the other for evening, and patch-test when introducing anything new.
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