The Ordinary

Granactive Retinoid 2% Emulsion

SerumBudgetEvening only
A next-generation retinoid (hydroxypinacolone retinoate) delivering retinoic-acid-like results with meaningfully less irritation than retinol. A good entry point if classical retinol has caused flaking or sensitivity — though long-term evidence is still lighter than for traditional retinol.

What this is good for

✓ Great forAgingRough Texture
⚠ Skip ifPregnancyBreastfeedingSensitive skinDamaged barrier

Ingredient stack

Each ingredient is listed in descending concentration. Above the 1% line the order is regulated — below it, brands can list in any order.

Ingredients above the dashed gold line are dosed above 1% (the regulatory threshold) — these are what the formulation is really built on.

~50–80%Aqua (Water)
~5–25%Caprylic/Capri…
~3–10%Cetearyl Isono…
~2–6%Glycerin
~1.5–4%Cetearyl Alcohol
2%Hydroxypinacol…
~1–2%12 ingredients
≤ 1% each5 more ingredients below 1%
position-estimated %★ brand-disclosed %1% regulatory line

What's actually doing the work

Retinyl Retinoate
HP-Retinol / Hybrid Retinoid
Retinoid
A next-generation retinoid ester combining retinol and retinoic acid in one molecule. Studies suggest similar efficacy to retinol at lower concentration with significantly reduced irritation. More stable than retinol — an attractive option for those sensitive to retinol.

Routine placement

Evening only

Similar on the shelf

Put this in context

Skin Stacker is independent and receives no payment from any brand. Ingredient analysis is based on publicly disclosed INCI lists and the peer-reviewed literature. Formulations change — always re-check the label on your specific batch before using.